Internationalization Go global
Our high-value-added services help you stay close to the market and your customers.
Globalization is an inevitable process that every company must embrace at some point in order to grow beyond borders as the world’s activities become highly intertwined. This is especially true in the digital age with rapid interaction and integration of social, cultural, and economic activities where information and trade exchanges happen in a split second. The COVID-19 pandemic proves how closely interconnected countries are. Hence, the rising dependency on digital technology during this pandemic has taken the globalization process at an unprecedented rate, giving rise to the urgent need for digitisation and innovation in business operations, products, and services.
Any company that aspires to go global should embark on internationalization and localization of its products and services. The formula for successful cross-border expansion involves building a cohesive strategy and a robust sales and marketing effort. Launching your business in a market such as Asia or the Middle East requires careful planning. Before entering into a new market, it is important to understand the business environment and cultural differences. The strategy must adapt to this new market, as entering into a new market can be tricky. It is also important to understand your target market well and follow through with guided implementation and processes.
We aim to help you:
- develop a medium-long term strategy and define a positioning strategy on a specific market;
- study and understand the countries and markets in which you want to operate, and deepen the knowledge of the markets, their culture, regulations, needs, social relationships, also analyzing marketing tools;
- carefully select local partners for your foreign markets;
- develop an adequate managerial structure to compete in international markets with strategic functions such as marketing, export development, etc.
- a correct strategy of penetration;
- an effective strategy of communication and promotion of your products and services in these countries;
- following concrete maintenance of its position in your target markets.
Connecting Global Markets
We provide consulting and assistance to enterprises in their internationalization ventures, including conducting market research, scouting and buying, marketing sales force, negotiation and final deal closure stages to help you establish successful B2B partnerships and JV agreements.
We provide business development support both locally and internationally. We support cross-border economic expansion and help increase your company’s footprint to capture new market share both in the local and international markets by leveraging your competitive advantages and core competencies.
We provide individual and customized support to SMEs in their internationalization projects and follow best practices recommended by the European Commission guide for European business support organizations to help European SMEs in their internationalization efforts.
Localization helps products adapt to the new market. The extent of localization depends on a variety of factors such as culture, religion, language, history, and insight into the new target market. The elements of localization should be taken into consideration when preparing a corporate strategy for internationalization. This includes localizing your operation, brand and product advertising, marketing to entice a local audience, and having a trusted local partner to ensure your success can be replicated in the new territory. We help you deliver products and services to adapt to new market preferences and capture the local heart.